Original Research Article
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Feb. 28, 2025
53 Downloads
GREEN REVOLUTION 2.0. A SPECIALISED AND CONSERVATIONIST LEAP OF AGRICULTURE SUSTAINABILITY IN INDIA
Ms. Soniya Sharma & Prof. Shafaq Heyat Khan
DOI : 10.5281/amierj.15255512
Abstract
Certificate
India is a global leader in the production of many agricultural commodities including milk, pulses, spices, coconut, black tea, ginger and turmeric. The agriculture sector employs about 60% of Indians workforce. The agricultural sector contributes about 18.2% to India’s GDP, but still considering the population of India the agricultural product aren’t enough to cope with penury. Thus government is trying to implement green revolution 2.0 in which the traditional farming practices are repute down with modern techniques of farming. Digital transformation in agriculture reflects a transformational journey towards environment friendly green farming practices including technological advance and commitment to sustainable development. It include integrating the finest technologies including IOT, data survey, and block chain, todays agritech empowers farmers to optimize crop management and ameliorates yield and sustainable agricultural practices. Digital invention drives changes in global farming practices in this dynamic and rapidly developing space one of the modern technologies is drone system to handle water drainage and maintaining irrigation system. The drones are pre-owned to assemble the data using sensing machine like remote sensing using soil sensors, GPS and the internet of things (IOT), AI algorithms can be created to analyze data and furnish informative insights and predictions to facilitate precision crop management smart irrigation and pest control, while supporting environmentally friendly agricultural practices. AI is also pre-owned in weather prediction can optimize crop planting cycles. It can also help to automate and streamline tasks such as irrigation and fertilizing crops, helping to apex crop yields while at the same time make less the need for manual labor. The paper makes an effort in analyzing the importance of dominance of agricultural sector in the upcoming years. This paper also analyses the importance agricultural industry and its contribution in country’s GDP and also its development of self-reliant Bharat.
Original Research Article
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Feb. 28, 2025
79 Downloads
PANVEL – KARJAT CORRIDOR : THE ULTIMATE COMMUTE GLOW-UP
Ms. Shreya Nitin Pardeshi & Prof. Shafaq Heyat Khan
DOI : 10.5281/amierj.15255529
Abstract
Certificate
Panvel-Karjat Railway Corridor is another Mumbai Urban Transport Project (MUTP-III) and aims at improving the transport in the Mumbai Metropolitan Region (MMR). There is 29.6 km of double line where five stations will be built, these will be Panvel Karjat which was previously constructed under the Mumbai Metropolitan Region. As of October 2024, Marking the projects completion to be on 2025. The project was to add three tunnels and many bridges but the notable one being the Waverly Tunnel. The project aims to cut the already congested mumbai to Karjat route switching the focus to southern terminus railway station to take the Kalyan route. Kalyan aims to stretch across the suburban railway network in mumbai and support the growth in the region along with reducing the travel time and expense further enhancing the rail network in the southern area.
Original Research Article
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Feb. 28, 2025
61 Downloads
THE ALGORITHM NATION: INDIA’S IT SECTOR MEETS THE AI REVOLUTION
Ms. Samprita Amol Kubade & Prof. Shafaq Heyat Khan
DOI : 10.5281/amierj.15252247
Abstract
Certificate
India’s IT sector is on the brink of a big transformation, and artificial intelligence (AI) is right at the center of it all. As the country pushes toward its $5 trillion economy dream, AI is proving to be a game-changer. It’s already starting to reshape industries like healthcare, agriculture, and manufacturing, unlocking opportunities for growth and innovation we couldn’t have imagined a few years ago. This paper dives into India’s emerging identity as “The Algorithm Nation,” where AI is blending with its thriving IT ecosystem to bring both economic progress and societal benefits. With initiatives like the India AI Mission and National AI Strategy, India is laying the foundation to become a global leader in AI innovation.
But it’s not without its challenges. Many people still don’t fully understand AI or have access to the tools and training they need, especially in rural and undeserved areas. There’s also a growing skills gap that’s holding back broader adoption. To tackle this, the study highlights the importance of targeted education programs and strong governance frameworks to make AI more inclusive. One proposed solution is an all-in-one mobile app—a platform designed to make AI tools and learning materials accessible to everyone. By adding gamification features, the app could make learning fun and engaging, motivating users to embrace AI technologies.
In exploring India’s journey with AI, this paper emphasizes the need for continued investment in infrastructure, skill-building, and ethical policies. India’s forward-thinking approach to AI isn’t just about boosting the economy—it’s about creating an inclusive and sustainable future. If done right, India’s AI journey could set an example for the world, proving that technology can work for everyone.
Original Research Article
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Feb. 28, 2025
64 Downloads
THE EFFECT OF FINANCIAL LITERACY ON THE SELECTION OF INVESTMENT OPTIONS BASED ON AGE COHORTS
Shraddha Sunil Waghmare, Vaibhavi Dattatray Darekar & Dr. Suraj Agarwala
DOI : 10.5281/amierj.15252265
Abstract
Certificate
A significant global shift has occurred in the landscape of retirement income, moving the responsibility of financial planning from traditional pension systems to individuals. This study investigates the influence of financial literacy on the selection of investment options for different age groups. The research employs a mixed-method approach, utilizing both primary data collected through a structured questionnaire from respondents like finance students, financial advisors, individual investors, corporate professionals, educators, policymakers, and individuals from underserved communities and secondary data sourced from various scholarly works. Through statistical analyses including Chi-Square, Cramer's V, Anova, and descriptive statistics, the study examines the relationship between financial literacy and investing choices, as well as the moderating effect of age. The findings emphasize the need for age-specific financial education, digital tools, advisor collaboration, targeted policies, practical training, and tailored products to enhance financial literacy and informed investment decisions across diverse demographics. This research highlighted the importance of tailored financial education programs to enhance investment outcomes for various age demographics.
Original Research Article
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Feb. 28, 2025
52 Downloads
EXPLORING GENDER STEREOTYPES AMONG YOUNG ADULTS
Sumaiya Abdulla Khan
DOI : 10.5281/amierj.15252275
Abstract
Certificate
This study investigates the persistence of gender stereotypes among young adults in India. A a mixed-method approach was used, combining qualitative and quantitative data. Sixty students from Vivekanand Education Society’s Arts, Science and Commerce College participated in vignette-based interviews, while 200 students aged 18-25 from across India completed a structured questionnaire.Results revealed that gender stereotypes continue to influence young adults’ perceptions and behaviours , particularly regarding career choices, domestic roles, and interpersonal relationships. The study highlights areas for future research, including examining the long-term effects of exposure to diverse role models and the intersectionality of gender biases.
Original Research Article
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Feb. 28, 2025
52 Downloads
IMPACT OF E-LEARNING IN EMPOWERING THE DIGITAL GENERATION
Ms. Yogita Pradeep Yadav , Ms. Nazmeen Hassan Sharif, Ms. Sneha Satish Dhanawade & Ms. Najmunnisa Shaikh
DOI : 10.5281/amierj.15252303
Abstract
Certificate
The new millennium has introduced exciting opportunities to revolutionize education delivery methods. With the rise of digital technology, terms like e-health, e-government, e-shopping, e-business, and e-learning have become part of everyday language. E-learning, in particular, offers unparalleled flexibility, enabling learners to access education anytime, anywhere, and in ways that suit their needs. By breaking away from traditional constraints, e-learning empowers individuals by addressing diverse learning requirements through programs supported by advanced information technology. The rapid advancement of technology has also made computing resources more accessible than ever. Innovative hardware and software solutions now cater to individuals with varying skill levels, enabling them to leverage digital tools effectively.
The digital generation, born and raised in an era of widespread access to computing technologies, has developed a unique comfort and expertise with these tools, surpassing that of previous generations. This paper discusses the concept of e-learning, its initiatives spearheaded by the Government of India, and the advantages it offers to empower the digital generation.
Original Research Article
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Feb. 28, 2025
52 Downloads
FROM PIXELS TO PURCHASES: SENSORY ENABLING TECHNOLOGIES IN WEARABLE GOODS
Vivek Pradeep Das & Dr. Sadhana Kapote
DOI : 10.5281/amierj.15252328
Abstract
Certificate
This study examines the impact of Sensory-Enabling Technologies (SETs) on consumer behavior in India's online wearable goods market, where high return rates and preference for physical shopping pose significant challenges. Analyzing data from 104 participants through PLS-SEM (Partial Least Squares Structural Equation Modeling), the research investigates how Virtual Try-On, semantic congruency, virtual touch, and interactive music influence purchase decisions, particularly among assessment-oriented consumers and those with high Need for Touch (NFT). Results show that semantic congruency audio features and virtual try-on significantly enhance confidence and purchase intention among assessment-oriented consumers, while virtual touch features prove particularly effective for high NFT consumers. Indicating good model fit, these findings extend the Elaboration Likelihood Model and provide practical implications for e-commerce platforms implementing SETs to enhance consumer engagement and reduce return rates.
Original Research Article
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Feb. 28, 2025
64 Downloads
E-GOVERNANCE IN INDIA: PROGRESS, CHALLENGES, AND THE ROAD AHEAD
Patil Vedant Vishwanath & Prof. Shafaq Heyat Khan
DOI : 10.5281/amierj.15252350
Abstract
Certificate
E-governance services in India aim to provide efficient, transparent, and citizen-centric government services through digital platforms. Initiatives like Aadhaar, DigiLocker, UMANG, and Bharat Bill Payment System have made essential services such as identity management, document storage, and utility payments easily accessible. E-governance caters to various stakeholders, including citizens (G2C), businesses (G2B), government departments (G2G), and employees (G2E). Key services include online tax filing, grievance redressal systems, and land record digitization, which have improved governance and reduced bureaucratic delays.
However, challenges such as digital literacy gaps, inadequate infrastructure in rural areas, language barriers, and data security concerns persist. Despite these issues, the adoption of mobile apps and government portals is growing, indicating rising trust in digital governance. To make e-governance more inclusive, India must address the digital divide through better infrastructure, multilingual platforms, and awareness campaigns. By overcoming these challenges, e-governance can transform governance, ensuring equitable access to services and empowering citizens across the country.
Original Research Article
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Feb. 28, 2025
50 Downloads
THE ROLE OF ECONOMIC DEVELOPMENT IN PROMOTING SUSTAINABLE GROWTH
Ms. Vaidehi Hanumant Bandkar & Prof. Shafaq Heyat Khan
DOI : 10.5281/amierj.15252369
Abstract
Certificate
Economic development is a multifaceted process that involves the improvement of living standards, economic health, and the welfare of societies. This paper explores the significance of economic development in fostering sustainable growth, examining key theories, the role of government policies, and the influence of globalization. It also discusses the challenges and opportunities for developing countries as they strive to enhance their economic prosperity.
Original Research Article
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Feb. 28, 2025
61 Downloads
AN EXPLORATORY STUDY ON EMPLOYEE MONOTONY AND ITS IMPACT ON THEIR PRODUCTIVITY IN EDUCATION SECTOR WITH SPECIAL REFERENCE TO TEACHERS.
Ms. Tanvi Lahu Chorage & Dr. Abhijeet Rawal
DOI : 10.5281/amierj.15252377
Abstract
Certificate
The research paper explores employee monotony and its impact on their productivity with special reference to teachers. The study investigates the potential impact of monotonous jobs on work satisfaction and productivity. The repetitive tasks, no career advancement opportunities, and unchallenging work, lead to poor mental health, reduced morale, and increased absenteeism of employees in the education sector. The findings are that employees should come up with an innovative teaching style, different methods to engage class, or use different pedagogy to give themselves a challenging task; it also gives students an opportunity to learn from different methods rather than the theoretical class. It also focuses on the methods that can be used to mitigate the impact of monotony and increase productivity.
Original Research Article
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Feb. 28, 2025
61 Downloads
CRYPTO SCAMS
Tanmay Karde, Manraj Singh Daudariya & Ayan Dhopaukar
DOI : 10.5281/amierj.15252604
Abstract
Certificate
You probably have heard about hey this bitcoin thing went from 40 USD to 40 thousand USD and you’re thinking damn if only I would’ve made the investment which is correct and now, you’re looking for another opportunity like that and your favorite “famous” people have endorsed similar things haven’t they well let’s take a deep dive into this.
Original Research Article
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Feb. 28, 2025
66 Downloads
STUDY ON CIRCULAR ECONOMY BUSINESS MODELS AND THEIR IMPACT ON SOCIETY
Tanishqa Jadhav, Mrs. Pinki Chougule, Dr. Sharayu Bhakare & Anuja Zend
DOI : 10.5281/amierj.15252617
Abstract
Certificate
The Circular Economy (CE) reduces waste, promotes resource reuse, and supports sustainability. This study examines how Circular Economy Business Models (CEBMs) enhance environmental sustainability, economic resilience, and social well-being. Key models, including product life extension, resource recovery, and sharing platforms, are analyzed for feasibility and impact. Case studies and data reveal CEBMs' role in responsible production, job creation, and environmental protection. The findings highlight their potential for inclusive growth, resource efficiency, and environmental justice, concluding with policy recommendations to accelerate CE adoption across industries.
Original Research Article
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Feb. 28, 2025
60 Downloads
FROM EVM TO I-VOTING 2.0: HARNESSING AI IN DATA ANALYTICS FOR SECURE AND TRANSPARENT ELECTIONS
Soniya Laxman Pramanik, Supriya Shriniwas Matyrola
DOI : 10.5281/amierj.15306225
Abstract
Certificate
Out of India’s total population of 1.41 billion, the voter turnout in the Lok Sabha elections was 65.79%, while in the Maharashtra Assembly Elections, with a population of 127.68 million, the voter turnout was 65.11%. While these figures reflect commendable participation, challenges like long queues, interstate voting complexities, high training costs, and voter impersonation compromise the efficiency and security of Electronic Voting Machines (EVMs). India's ongoing digital transformation creates an opportunity to introduce Internet-based voting (I-voting) enhanced by AI-powered data analytics. By leveraging AI, I-voting can offer secure, transparent, and efficient electoral processes through features such as precise voter authentication, turnout prediction, and improved accessibility for remote voters. Drawing inspiration from Estonia, integrating AI with I-voting could revolutionize India’s democratic processes, ensuring inclusivity and trustworthiness. Primary data will be collected through surveys distributed among voters to assess their knowledge, attitudes, and potential adoption of I-voting, while secondary data will be sourced from government reports, academic research, and global case studies like Estonia to analyze the integration of AI in I-voting systems.
Original Research Article
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Feb. 28, 2025
48 Downloads
BREATHING FRESH: A COMPARATIVE ANALYSIS OF NATURAL V/S CONVENTIONAL AIR-PURIFIER
Yash Patwardhan, Jyoti Chaurasiya & Dr. Kranti Ozarkar
DOI : 10.5281/amierj.15252660
Abstract
Certificate
Air pollution has become a pressing global issue. It is majorly due to urbanization and industrialization. It is impacting human health and environment severely. There have been innovations for the enhancement of air quality. Conventional air purifiers are one of such innovations. The convention air purifiers have proven efficacy in removing pollutants in the room. Conventional air purifiers, though effective in removing pollutants, have their limitations in energy consumption and environmental impact. This Sustainable plant-based air purifier offers an eco-friendlier alternative by utilization of natural processes. This research compares traditional air purifiers with sustainable air purifiers made from plants, examining their advantages, disadvantages, and real-world uses before determining which is more advantageous. The current study suggests a different model of air purifier which is sustainable yet effective.
Original Research Article
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Feb. 28, 2025
106 Downloads
THE PSYCHOLOGY OF PACKAGING :- HOW DESIGN ELEMENTS INFLUENCE CONSUMER BEHAVIOR
Gargi Amit Acharya & Dr. Sadhana Kapote
DOI : 10.5281/amierj.15252678
Abstract
Certificate
The study investigates the influence of packaging design on consumer perception and purchase behavior, particularly during the introduction of new food products . Packaging serves not only as a means of protecting the product but also as a vital communication tool that impacts consumers first impressions. This research examines how different packaging elements — such as Color, Shape , Typography , and Imagery – affect consumer perceptions and their subsequent purchasing decisions. Research indicates that visual appeal , along with tactile and functional aspects , can evoke specific emotions , establish brand identity , and communicate product attributes. For instance, bold colors may attract attention, while minimalist designs convey sophistication and quality . Similarly , eco-friendly packaging can influence eco-conscious consumers.
Original Research Article
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Feb. 28, 2025
61 Downloads
THE EMOTIONAL CONNECTION: HOW EMOTIONAL MARKETING INFLUENCE CONSUMER PURCHASING DECISIONS
Lavanya Yogesh Bhojane & Dr. Sadhna Kapote
DOI : 10.5281/amierj.15252692
Abstract
Certificate
Emotional marketing has emerge a critical strategy for human emotions to influence consumer purchasing decisions by creating meaningful connections between brands and their audiences. This paper explores how emotional triggers such as joy, nostalgia, fear, and aspiration drive consumer behavior, enhance brand loyalty, and increase perceived product value. Through an analysis of successful emotional marketing campaigns, the research highlights the role of storytelling, imagery, and brand identity in shaping consumer perceptions and fostering long-term relationships. Ultimately, emotional engagement emerges as a powerful tool for driving sales and fostering brand advocacy.
Original Research Article
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Feb. 28, 2025
58 Downloads
EMPOWERING GIRLS THROUGH EDUCATION: A PILLAR OF ' HUMARA SANKALP VIKSIT BHARAT'
Mr. Soham Sandesh Ayarkar, Mr Ayush Ashok Shetty, Mr Sameer Santosh Diwale & Ms. Najmunnisa Shaikh
DOI : 10.5281/amierj.15252696
Abstract
Certificate
Education is a cornerstone for empowering girls, driving sustainable growth, and enabling societal transformation. As a central focus of the 'Humara Sankalp Viksit Bharat' initiative, promoting girls' education is vital for building a more inclusive and thriving India. By equipping girls with the knowledge and skills needed for personal growth, we help them unlock their full potential. Education plays a vital role in promoting and enhancing social equity. This paper examines the crucial role of education in empowering girls, reviews existing strategies and programs supporting this mission, and identifies challenges that hinder universal access to quality education. In addition, it presents effective strategies to overcome these challenges, ensuring that every girl has the opportunity to actively participate in and contribute to the nation’s development. Prioritizing girls' education unlocks immense potential within the population, catalysing both social and economic development.
Original Research Article
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Feb. 28, 2025
60 Downloads
A SURVEY ON EFFECTS OF SOCIAL MEDIA ON E-COMMERCE AND ITS IMPACT ON PSYCHOLOGY AMONG YOUTHS IN PANVEL REGION
Ms. Aarati Paras Sonkar & Mr. Omprakash Indrajmal Kumawat
DOI : 10.5281/amierj.15252709
Abstract
Certificate
This research investigates the role of social media in shaping e-commerce behaviors and its psychological impact on youths in the Panvel region. Data collected from 59 respondents highlights how platforms like Instagram and YouTube influence consumer decisions and mental well-being. The study emphasizes the need for mindful digital usage and ethical marketing practices to mitigate negative effects such as materialism and Fear of Missing Out (FOMO).
Original Research Article
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Feb. 28, 2025
64 Downloads
A STUDY ON IMPACT OF GST ON THE HOUSEHOLD EXPENSES OF MIDDLE-CLASS FAMILY
Patil Ashwini Vikas, Rai Anjali Rajkumar, Sharma Gautam Mukul & Mrs. Komal Tiwari
DOI : 10.5281/amierj.15252723
Abstract
Certificate
The introduction of the Goods and Services Tax (GST) in India was a landmark reform aimed at simplifying the indirect tax structure and promoting a unified market. While it brought transparency and reduced tax cascading, its effects on household expenses, spanning various income groups, remain a subject of critical analysis. This study investigates how GST has influenced household spending patterns across essential and discretionary categories such as groceries, healthcare, education, utilities, and discretionary spending. Drawing insights from primary data collected via surveys and secondary data from credible sources, the research provides a comprehensive understanding of GST’s socio-economic impact. Key findings highlight changes in financial burdens, shifts in consumer behavior, and varied impacts on household savings. The analysis incorporates perspectives from reviewed literature, including challenges such as limited public awareness, perceptions of fairness, and the need for reforms. This study contributes to the discourse on tax policy, offering insights into GST’s implications for economic equity, consumer behavior, and financial well-being.
Original Research Article
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Feb. 28, 2025
76 Downloads
THE GIG ECONOMY AND ITS IMPACT ON LABOR MARKET DYNAMICS
Avinash Narsimharao Mendu, Dominic Jose, Ketki Umesh Marade & Dr. Sadhana Ashish Kapote
DOI : 10.5281/amierj.15252736
Abstract
Certificate
The advent of online communication platforms has facilitated the rise of the gig economy, a dynamic economic model characterized by short-term and flexible employment arrangements. This phenomenon has rapidly gained global prominence, reshaping labour markets and becoming a fundamental aspect of contemporary economic activity. This article examines the key factors driving the gig economy's expansion and its diverse effects on different sectors, professions, and skill levels. The study finds that while the development of technological infrastructure is a critical enabler, it does not fully account for the uneven penetration of the gig economy or the variations in its impact. These disparities are influenced by additional factors such as regional economic conditions, regulatory environments, and cultural attitudes toward non-traditional work arrangements. To address the challenges posed by the gig economy and ensure an equitable transition, the study highlights the importance of implementing targeted measures. These include workforce retraining initiatives and the creation of alternative employment opportunities for individuals leaving traditional jobs to pursue gig work. Further research is essential to understand the long-term implications and refine strategies for adapting to this transformative labour market shift.
Original Research Article
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Feb. 28, 2025
53 Downloads
AI IN PRECISION FARMING TECHNIQUE
Hitesh Mahadev Bhagat
DOI : 10.5281/amierj.15252744
Abstract
Certificate
The world agriculture sector is facing several problems due to increasing population growth, changes in climate, and demand for food due to increasing growth. These all required innovative solutions for sustainability. Transformative technology Artificial intelligence (AI) is a that changes the agriculture level in the whole world. The solution for precision farming, crop monitoring, disease detection, resource management and smart irrigation. In this study, we explore the impact of AI in modern technology, like framing practices, enhancing crop yield, resource efficiency, and reducing environmental impact. The research finds the investigation of AI-driven tools like drones, autonomous machinery, and AI-based irrigation systems. There are several effective farm productivity and sustainability. Data collected from a survey of agricultural farms highlight that AI technologies are gaining traction among farmers, but challenges include high upfront costs, lack of technical expertise, and lower internet connectivity. Despite these, the a growing interest in adopting AI technologies. The study concludes that AI can revolve around agricultural sources like crop enhancement and quality improvement, but the overall adaption of the overcoming AI technologies, finance and infrastructural challenges. AI ensures the security of the food for consumption and promotes sustainability in farming practices. The technology, which was based on AI technology, improved framing productivity and simplified all agriculture-based technology.
Original Research Article
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Feb. 28, 2025
58 Downloads
A STUDY ON WORK-LIFE BALANCE OF FEMALE EMPLOYEES WITH SPECIAL REFERENCES TO EDUCATION SECTOR.
Ms. Diksha Nivrutti Kelatkar, Ms. Prachi Joachim Kharat & Dr. Abhijeet Rawal
DOI : 10.5281/amierj.15252763
Abstract
Certificate
This study will examine the work-life balance implications for female education sector employees and its effects on job satisfaction, productivity, and overall well-being. The mixed methods research design will make use of both surveys and in-depth interviews conducted with female educators at different educational levels. Preliminary findings indicate that a positive work-life balance significantly improves job satisfaction and reduces stress levels, thus having a positive impact on employee retention and performance. The above problems, however, such as workload and rigidity in scheduling, do not help female teachers strike a work-life balance. Thus, this paper concludes that supportive policies and practices are the requirements of the institution to make a work-life-friendly environment for both employees and the students themselves. This paper adds to the literature on gender dynamics in the workplace and provides practical recommendations for improving quality-of-work-life for female professionals in education.
Original Research Article
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Feb. 28, 2025
49 Downloads
HEALTHCARE SYSTEM IN VIKSIT BHARAT: VISION FOR DEVELOPED INDIA
Ms. Suman Subhash Vishwakarma & Prof. Shafaq Heyat Khan
DOI : 10.5281/amierj.15252772
Abstract
Certificate
The healthcare system in India has witnessed transformative changes in recent years. With the goal of achieving a “Viksit Bharat” (Developed India), the Indian healthcare system must adapt and evolve to meet the challenges of a rapidly growing population, increasing disease burden, and advancing medical technology. This paper explores the current state of the healthcare system in India, challenges faced, and proposes a vision for a developed India with an equitable, accessible, and high quality healthcare system. The goal of this vision is to address health disparities, improve infrastructure, enhance healthcare delivery, and achieve universal health coverage.
Original Research Article
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Feb. 28, 2025
53 Downloads
A STUDY ON THE AWARENESS AND ADOPTION OF IOT (INTERNET OF THINGS) DEVICES AMONG INDIAN HOUSEHOLDS
Ms. Anushka Dhole, Ms. Chinmayi Yeram, Ms. Payal Singh Parihar & Dr. Abhijeet Rawal
DOI : 10.5281/amierj.15252791
Abstract
Certificate
This research paper "A Study on the Awareness and Adoption of IoT (Internet of Things) Devices Among Indian Households" and deals with the perception and adoption of IoT devices among Indian households in relation to convenience, security, and efficiency. Affordability, accessibility, and usage patterns have been highlighted in this regard. This is growingly becoming adopted for smart homes because of Digital India and Smart Cities. Using a descriptive research approach and data collected from Mumbai, Kalyan, Dombivli, and Pune. This study identifies challenges such as regional disparities, security concerns, and high initial costs. The findings aim to guide policymakers and industry stakeholders in enhancing IoT adoption while addressing barriers like digital literacy and infrastructure gaps.
Original Research Article
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Feb. 28, 2025
61 Downloads
A STUDY ON UNDERSTANDING THE IMPORTANCE OF COUNSELING PROGRAMS FOR EMPLOYEE PERFORMANCE AND ORGANIZATIONAL ADVANCEMENT
Chythanya Kumar Nair, Ankita Laxmikant Pujari & Dr. Madhu Shukrey
DOI : 10.5281/amierj.15252801
Abstract
Certificate
This study aims to investigate the importance of counselling programs for improving employee performance and promoting organizational advancement. With increasing recognition of mental health and well-being in the workplace, counselling programs are seen as a vital tool for enhancing employee engagement, productivity, and overall organizational success. Using a mixed-methods approach, this research combines quantitative surveys, employee performance data, and qualitative interviews to explore the impact of counselling programs. The findings suggest that counselling programs contribute positively to employee satisfaction, reduce stress, improve job performance, and foster a supportive organizational culture, leading to enhanced organizational outcomes.