Luxury marketing has undergone significant transformation in recent years due to digitalization, evolving consumer preferences, and increasing emphasis on sustainability. While numerous studies have examined various aspects of luxury branding, consumer behavior, and digital engagement, there remains a lack of consolidated understanding regarding methodological trends, thematic evolution, and research gaps in this field. This study adopts a State-of-the-Art (SOTA) literature review methodology to systematically analyze luxury marketing research published over the past two decades. The findings indicate a substantial rise in publications after 2017, with digital transformation and sustainable luxury emerging as dominant themes. Quantitative research methods, particularly Structural Equation Modeling and Exploratory Factor Analysis, are most frequently employed, while qualitative approaches remain underutilized. The study also highlights geographical concentration in research contributions and identifies the need for interdisciplinary and mixed-method approaches. By synthesizing existing knowledge, this research provides a structured overview of current trends and suggests directions for future investigations in luxury marketing.

The rapid advancement of digital financial technologies has significantly transformed the payment ecosystem in India, particularly following initiatives such as Digital India and demonetization. Despite widespread availability, disparities in digital payment adoption persist between urban and rural regions. This study investigates the extent, determinants, and challenges of digital payment adoption across these regions. The primary objective is to analyze the relationship between socio-economic and technological factors influencing adoption behavior and to assess the impact of digital infrastructure on usage patterns. The study employs a quantitative research design using secondary data collected from reports published by RBI, NPCI, and World Bank databases. Correlation and regression analysis are applied to evaluate relationships between variables such as internet penetration, literacy rate, income level, and digital payment usage. The findings suggest that urban areas demonstrate significantly higher adoption rates due to better infrastructure, financial literacy, and accessibility, whereas rural adoption is constrained by digital illiteracy, trust issues, and inadequate connectivity. However, recent trends indicate gradual improvement in rural adoption. The study contributes to existing literature by providing a comparative analytical perspective and offers policy insights to enhance inclusive digital financial growth in India.

Today's students face increased academic stress, which often affects their concentration, emotional balance, and study habits. This qualitative study uses secondary data from research articles and academic sources to explore the role of regular yoga practice in improving students' study skills and academic readiness. A thematic analysis of existing literature shows that yoga practices such as poses, breathing exercises, and meditation improve concentration, memory, stress management, and self-discipline. These psychological and cognitive benefits contribute to more effective learning and a positive attitude towards learning. The study concludes that yoga serves as a holistic, practical approach to supporting students' academic engagement and overall well-being, and that incorporating yoga into educational environments can promote healthier and more productive study habits.

Mindfulness is a state of mind in which a person becomes aware of own physical, mental and emotional condition at the present moment without its judgement. Mindfulness meditation, gentle yoga movements, breathing exercises, guided imagery are mindfulness approaches. Mindfulness-based stress reduction, mindfulness-based cognitive therapy (MBCT), dialectal behavior therapy (DBT), and acceptance and commitment therapy (ACT) are some mindfulness-based interventions currently utilized in therapy. Stress, distractions, increased workloads, continuous connectivity through technology, difficulty maintaining boundaries between work and personal life often lead to burnout, reduced productivity and overall damaged well-being become everyday challenges in today’s fast paced, high pressured work environment. Mindfulness is a practice proved scientifically provides a powerful solution to these challenges. Organizations today are implementing psychological interventions to promote the job performance and wellbeing of their employees. Mindfulness-based interventions (MBIs) can contribute to providing workers with competencies and skills and develop their strengths.

Environmental, Social, and Governance (ESG) investing has emerged as a prominent paradigm in modern financial markets, reflecting a growing shift in investor preferences toward sustainable and responsible investment practices. In recent years, ESG-based mutual funds have gained substantial attention among institutional and retail investors due to their ability to integrate ethical considerations with financial performance. However, the key concern among investors and policymakers remains whether ESG-oriented funds are capable of delivering competitive financial returns comparable to traditional investment options. The present study examines the financial performance of ESG-based mutual funds and evaluates their relationship with sustainability-oriented investment strategies in the Indian capital market. The study adopts a quantitative research design based on secondary data collected from mutual fund reports, financial databases, and stock market repositories. The performance of selected ESG mutual funds is assessed using risk–return indicators such as average returns, standard deviation, and Sharpe ratio. In addition, correlation and regression analysis are applied to examine the relationship between ESG scores and fund performance. The empirical analysis reveals a positive and statistically significant relationship between ESG performance and mutual fund returns, indicating that companies with strong sustainability practices contribute to improved portfolio outcomes. The study concludes that ESG-based mutual funds provide stable returns with balanced risk, highlighting their growing relevance in sustainable finance and responsible investment strategies.

In the contemporary digital era, social media has become a powerful marketing tool that significantly influences consumer behavior and brand perception, particularly in the hospitality industry where travelers increasingly rely on online platforms for trip planning and accommodation bookings. This study examines the social media marketing strategies of Airbnb and analyzes how digital engagement shapes its brand image and consumers’ intention to book accommodations. The research evaluates key social media elements such as digital advertising, influencer collaborations, user-generated content, online reviews, and interactive campaigns, and their impact on brand awareness, customer engagement, and revenue generation. Primary data was collected through a structured Google Forms survey, while secondary data was obtained from academic journals, industry reports, and credible online sources, with statistical techniques used to assess the relationship between social media engagement and purchasing decisions. The findings highlight the crucial role of social media in strengthening brand visibility, building trust through peer reviews, enhancing digital identity, and influencing consumer choice, ultimately demonstrating that effective social media strategies provide Airbnb with a strong competitive advantage in the global hospitality market.