In the rapidly evolving digital marketing landscape, cybersecurity has emerged as a critical component of brand positioning and consumer trust. As businesses increasingly rely on online platforms for customer engagement, transactions, and data collection, the risk of cyber threats such as data breaches, identity theft, and phishing attacks has grown exponentially. This research explores how organizations can leverage cybersecurity not just as a protective measure but as a strategic marketing tool to enhance brand credibility, foster customer loyalty, and gain a competitive edge. By analyzing consumer perceptions, case studies of leading brands, and industry best practices, this study highlights the growing demand for transparency in data protection and the role of cybersecurity in shaping consumer purchasing decisions. The paper further examines how companies that prioritize cybersecurity in their branding through secure payment gateways, privacy-focused policies. In an era where digital trust is important, cybersecurity is no longer merely an IT function but a key driver of brand differentiation and customer engagement. The findings underscore the necessity for businesses to integrate cybersecurity into their marketing strategies to ensure long-term sustainability and consumer confidence in the digital marketplace.

Social media has undoubtedly brought benefits to society, such as reuniting lost family members, allowing individuals to maintain connections across distances, assisting in the search for organ donors, and motivating people to learn new skills. Nevertheless, the rising evidence of its negative effects is becoming increasingly significant. The use of social media appears to be linked to online harassment and heightened divisions among individuals. Research shows that there are connections between excessive social media use and issues like depression, loneliness, and various other mental health challenges. There is a need for regulation of the operations of social media platforms to ensure that their business practices and engagement-driven algorithms do not harm society while also protecting free speech rights.

This paper looks at how green finance can help India reach its target of net-zero emissions by 2070. It highlights the importance of green finance in securing funds for eco-friendly projects, such as renewable energy, improving energy efficiency, and reducing pollution. The study reviews the current state of green finance in India, points out challenges like unclear regulations and limited access to funding, and suggests legal reforms to make green finance more effective. Some proposed reforms include creating clear rules for green projects, encouraging companies to adopt Environmental, Social, and Governance (ESG) standards, and offering incentives to boost green investments. The paper also takes a look at how India’s green economy efforts have developed over time, especially from the 2010s onward, thanks to global climate agreements and tools like green bonds. Although progress has been made, the paper stresses the need for continuous effort to stay on course toward the net-zero goal.

There are numerous benefits to the advancement of predictive justice for the efficient functioning of the legal system. The application of predictive algorithmic models can improve legal certainty by incentivizing judges to base their decisions on earlier decisions. Apart from standardizing the way the law is applied, it can also assist stakeholders in making informed decisions before a court case, encourage timely case resolution, referrals for sentencing, out-of-court settlements, and prioritize cases where violations seem likely. The challenge is creating a system that maintains fair procedure while simultaneously addressing the concerns of those impacted by this automated justice system. This necessitates a strong policy that lays out the guidelines for predictive justice in court cases and puts the necessary protections in place. Judicial reforms that integrate the work of the central government through the Ministry of Law and Justice with the judiciary should enable predictive justice.

This study explores consumer awareness and usage of food labels on packaged products, focusing on FSSAI regulations and the impact of the "Label Padhega" social media campaign. Despite rising health concerns and the demand for transparency, many consumers do not fully utilize label information in purchasing decisions. A survey of 220 respondents in Mumbai and its suburbs revealed that while key label elements were recognized, actual usage remained low. The "Label Padhega" campaign had a moderate impact, highlighting awareness gaps.The findings emphasize the need for stronger consumer education and stricter enforcement of labelling regulations. This research provides valuable insights for policymakers, the food industry, and public health advocates.

This study assesses the impact of post-COVID tax incentives (ECLGS, GST reforms, presumptive taxation) on the financial resilience and growth of MSMEs in India. It finds that these incentives improved liquidity and profitability but faced challenges like bureaucratic hurdles and lack of awareness, particularly for smaller MSMEs. Compared to global practices, India's focus has been more on loans rather than direct financial aid. The study recommends simplifying processes, offering direct financial relief, and enhancing financial literacy for greater effectiveness.

In the digital age, the concept of freedom of speech has evolved significantly, with technology providing new platforms for expression and communication. The widespread use of social media, blogs, and other digital platforms has democratized access to information, enabling individuals to share opinions and ideas across global networks. However, the rapid growth of these platforms has introduced challenges to maintaining a balance between free expression and the regulation of harmful content. Issues such as hate speech, misinformation, and the role of tech companies in moderating content raise questions about the limits of free speech in digital spaces. This paper explores the tension between ensuring free speech online while addressing the negative impacts of unchecked expression. It examines legal, ethical, and societal considerations, analysing how different countries and platforms approach freedom of speech in the context of the digital era. Ultimately, the paper argues for a nuanced understanding of freedom of speech that respects both individual rights and the need for responsible digital citizenship.

The Goods and Services Tax (GST), introduced in India on July 1, 2017, replaced a complex indirect taxation system with a unified tax framework. This research paper explores the economic implications of the GST regime on India’s economy, examining its impact on businesses, government revenue, and consumers. By analysing secondary data from various credible sources, including government reports, academic literature, and industry analyses, the study assesses the successes and challenges of the GST implementation, its impact on various sectors, and its contribution to India's economic growth. The paper also provides policy suggestions to further enhance the effectiveness of the GST system.

This research paper delves into the impact of a New Tax Regime on investment strategies, aiming to analyze the dynamic shifts in investor behavior and portfolio management. With tax policies playing a pivotal role in shaping financial decisions, the study explores the adjustments made by investors in response to changes in tax regulations. The research employs a comprehensive approach, combining quantitative analysis of financial data and qualitative insights from investor interviews to provide a holistic understanding of the subject matter.

The Consumer Protection Act, 2019 (CPA, 2019) was enacted in response to growing concerns about consumer rights in the digital age, especially with the prevalence of misleading advertising and deceptive practices on online platforms. This article discusses the role of the CPA, 2019 in combating misleading advertising on the Internet, with a particular focus on its relevance and implementation in the Kalyan-Dombivli Municipal Corporation (KDMC) area. The study aims to assess how effective the Act is in protecting consumers from deceptive online marketing practices by examining case studies, legal provisions, and enforcement mechanisms. It also highlights the challenges faced in implementing the Act in the KDMC area and makes recommendations to improve consumer protection

Environmental concerns have escalated due to the problem of green washing. Businesses are being compelled to take environmental problems seriously as consumers choose more environmentally friendly products and environmental issues become increasingly prominent. This paper explores the growing issue of greenwashing, where corporations deceptively present themselves as environmentally responsible without implementing substantive sustainable practices. The paper examines the intersection of greenwashing with corporate social responsibility (CSR) and environmental law, analyzing the challenges it presents to both concepts. It presents a serious obstacle to Corporate Social Responsibility (CSR) since it calls into question the validity of sincere attempts by businesses to lessen their environmental effect. The efficacy and overall credibility of CSR activities may suffer if customers do not believe that businesses are open and truthful about their sustainable policies. It evaluates existing regulations aimed at curbing greenwashing and discusses how corporate governance, consumer protection, and sustainability law need to evolve to address the issue. The purpose of this study is to determine if green washing offers a glimpse into a real, environmentally friendly world or if it is merely a theoretical idea.

In the modern economy, Intellectual Property Rights (IPR) play a crucial role in business growth and revenue generation. Licensing and franchising are two key strategies that enable companies to monetize their intellectual property effectively. Licensing allows IP owners to grant rights to third parties for using their patents, trademarks, copyrights, or trade secrets in exchange for royalties or fees, ensuring a steady revenue stream while maintaining ownership. Franchising, on the other hand, expands business operations by allowing franchisees to use a proven business model, brand name, and proprietary knowledge under a structured agreement. This paper explores the advantages, challenges, and best practices associated with these strategies, highlighting how businesses can leverage IPR for long-term profitability and competitive advantage. Additionally, it examines case studies of successful licensing and franchising models across industries to provide insights into effective monetization approaches.

The increasing adoption of electric vehicles (EVs) has prompted the need for a comprehensive legal framework to address the multifaceted challenges arising from the integration of these vehicles into modern transportation systems. This paper explores the legal landscape surrounding electric vehicles, focusing on regulatory frameworks, incentives, liability, infrastructure development, and environmental considerations. Through a review of international and national policies, this paper identifies key barriers and proposes a roadmap for effective legal adaptation. The study also highlights the role of governments, private stakeholders, and international bodies in facilitating the transition to a sustainable and legal framework for electric mobility. Ultimately, the paper calls for a balanced approach to regulation that promotes innovation, protects consumers, and supports environmental goals.

The Prevention of Sexual Harassment (POSH) Act, 2013, marks a significant legislative advancement in safeguarding women against workplace sexual harassment in India. Enacted in response to the Supreme Court's Vishaka Guidelines (1997), the Act establishes a comprehensive framework to prevent, prohibit, and redress harassment incidents. This study investigates the implementation and effectiveness of the POSH Act, focusing on organizational compliance, awareness initiatives, and employee trust in grievance mechanisms within the Kalyan-Dombivli region. Utilizing a descriptive methodology and a sample of 46 respondents, data analysis reveals that 80.4% of organizations have implemented the POSH policy, with 58.7% promoting awareness programs. However, barriers such as fear of retaliation and lack of trust hinder effective redressal. The findings underscore the need for universal awareness programs and robust grievance systems to ensure a harassment-free workplace. The study contributes to the discourse on workplace safety by highlighting gaps and recommending actionable measures for better compliance and employee protection.

Trademarks serve as an essential tool for small businesses, helping them establish brand identity, build consumer trust, and gain a competitive advantage. This paper explores the significance of trademarks, their role in business growth, and practical strategies for small businesses to leverage trademarks effectively. The study also highlights the legal aspects of trademark protection, cost-effective approaches for registration, and real-life case studies demonstrating the impact of trademarks on small enterprises.

Intellectual property rights play a crucial role in safeguarding creative works, yet digital piracy remains a persistent challenge in India. This study explores the awareness and perception of anti-piracy laws among individuals residing in the Dombivli suburb. Using a mixed-methods approach, data was collected through surveys and interviews to assess respondents' knowledge and awareness of Cinematograph Act and Copyright laws, their attitudes toward piracy, and their compliance with legal frameworks. The findings indicate that while a significant portion of the population engages with pirated content, awareness of anti-piracy regulations remains limited. Moreover, socio-economic factors and accessibility to legal content influence public perception and ethical considerations surrounding piracy. This study highlights the need for stronger enforcement mechanisms and awareness campaigns to promote legal consumption of digital content. The research provides valuable insights for policymakers and content creators to enhance anti-piracy initiatives and foster a culture of intellectual property protection in suburban Mumbai.

As social media platforms like Instagram continue to dominate digital interactions, concerns about user safety have become increasingly prominent. It is a known fact that Instagram is used by all the age groups, especially the teenagers who are exposed to the dark world of internet at such an early age. This research examines the need for regulatory frameworks to create a safer environment for users, addressing issues such as cyberbullying, harmful content, data privacy breaches, and the psychological effects of social media usage. It explores Instagram's current safety measures, identifies gaps in protecting vulnerable groups, and evaluates the platform's role in fostering safe digital spaces. The study highlights the importance of the putting an age-limit on a platform like Instagram. Also at the same time, we are focusing on the community guidelines which are framed by a particular country are beneficial for that particular country. In such a situation, what rules should the other countries follow? The researcher has also emphasized the abuse faced mainly by women and the LGBTQ community on Instagram. For this study, the researcher will use primary data where a questionnaire will be prepared keeping in mind the aims and objectives of the study and circulated the Instagram users, mainly the younger population. By proposing practical strategies and regulatory recommendations for every nation, this research aims to guide policymakers and platform developers toward ensuring Instagram is a secure and empowering platform for all users.

Taxes are very important for the economic growth of a country. When the government creates these tax laws and people follow them, the government helps to finance public services and infrastructure projects. Trust in the government's tax system is important in determining whether people are willing to pay taxes. This paper focuses on the relationship between trust in government and tax compliance, which affects this willingness. It also examines how the level of trust in government affects tax compliance, which in turn affects national economic performance. This study examines the mechanisms by which trust enhances voluntary tax compliance, reduces tax evasion, and promotes a positive economic climate. This paper examines factors such as government transparency, accountability, and public services to assess the impact of trust in government on tax policymaking, public administration, and broader economic growth. Improving tax compliance plays a critical role in promoting national economic development. When individuals and businesses comply with tax laws, government revenues increase, providing funding for public investment in infrastructure, services, and social programs. Increased public resources contribute to economic growth, improve the well-being of citizens, and support long-term development. Therefore, stronger tax compliance is essential for sustainable economic development.

With an increased dependency on data-driven decision-making tools, data privacy has become a main concern in the digital year. Artificial intelligence (AI) has emerged as both an advance tool for data security and can be a threat to privacy. This paper tries to investigate the dual impact of AI on data privacy issues, trying to examine its role in data collecting, processing, and protection while also addressing concerns about scrutiny, bias, and illegal data access. AI-powered security solutions make better threat detection and regulatory compliance while also posing ethical and legal difficulties. AI combines data from multiple sources which create inclusive profile of individuals and also through De- anonymization process, AI can re-identify individuals from the massive anonymized data set. Subsequently the paper presents practical examples of real-world applications in Digi Locker, Smart Contract to give an insight on how AI can be integrated into the security system. The conclusion states that multifaceted approach to AI is necessary since it allows for a more comprehensive understanding of complex systems by considering various aspects like social, ethical and economic factors, for better decision-making. This study assesses AI’s impact on privacy rights, looks at major legislative frameworks such as the General Data Protection Regulation (GDPR) and the AI Act, and suggests ways for responsible AI deployment in data governance. The purpose of this paper is to present a comprehensive overview to protect the integrity of AI systems and ensure the security and privacy of the sensitive data they handle.

In India, digital crimes against women are becoming a major issue on a daily basis. With the increase of social media usage, women from almost every age group are falling victim to issues like online stalking, identity theft, cyberbullying, non-consensual deep fakes, and much more. The objective of this study evaluates the level of awareness among Indian women regarding current cybersecurity laws and examines the effectiveness of these laws in the present scenario. The study scrutinizes major and important legislation such as the Information Technology Act, 2000 and how amendments to it deal with issues such as women cybercrime. The study also incorporates primary data and secondary data methods to assess how aware women actually are with respect to their rights and the issues that come when trying to tackle such cybercrimes. This research is aimed at revealing that despite the existence of laws, many women are unaware of cyber laws. It also emphasizes the hardship women face in the reporting and resolving of such crimes. The research highlights there is a need to raise awareness among women, and to make the legal system stronger to fight digital crimes. It stresses the need to put strong efforts to protect women in the digital world.

The Indian Constitution is a comprehensive legal framework that guarantees the rights and freedoms of all citizens, with special provisions to protect the interests of minority communities. One such provision is Article 30(1) of the Indian Constitution guarantees religious and linguistic minorities the right to establish and administer educational institutions of their choice. In an era where educational institutions play a crucial role in shaping societal values and individual identities, Article 30(1) assumes even greater importance. This paper aims to explore the scope and implications of Article 30(1) through a detailed examination of its historical context, its role in promoting educational equality, and the challenges faced by minority institutions in India. By analysing case laws, constitutional debates, and current trends, this study provides insights into the tension between minority rights and state regulations, examining the balance between autonomy and accountability in the education sector.

The aim of this article is to study the relationship between CSR and law, in order to contribute to an increased understanding of the role that law plays in CSR substance, to get more strict laws for betterment of the society. To implement and communicate with Business houses. Law is understood in the abstract sense as a concept and theory, as well as in terms of statutory and other regulatory elements. Honestly it is made to give a thorough study of the relationship between law and CSR. The aim is simply to discuss some issues that arise from the way that law and CSR interact, with particular emphasis on norms that appear to function as formal law. Environmental law and corporate social responsibility (CSR) play a crucial role in ensuring sustainable business practices and environmental protection. While environmental laws establish legal obligations for corporations to minimize their ecological footprint, CSR goes beyond compliance by encouraging voluntary initiatives that promote environmental sustainability. This paper studies the intersection of environmental law and CSR, highlighting key regulations, corporate best practices, and the impact of legal frameworks on business sustainability. It also investigate the role of stakeholders, including governments, NGOs, and consumers, in shaping corporate environmental responsibility. The study concludes that a balanced approach, integrating legal mandates with proactive corporate initiatives, is essential for fostering long-term environmental stewardship and sustainable economic growth. The research methods used in this paper are secondary data.

Consumer protection refers to laws, regulations, and practices designed to ensure that the rights of consumers are safeguarded when purchasing goods and services. It aims to prevent businesses from engaging in fraud, unfair practices, or harmful behavior that could wrongly impact consumers. This research paper aims at understanding the awareness level of consumers in changing environment towards digitization. For this a sample of 103 consumers from Kalyan and Dombivli city was collected and analyzed.

The integration of Artificial Intelligence in workplaces across various sectors will have profound effects on the labor and employment landscape. The implementation of AI technologies by companies could result in the replacement of human workers, raising issues regarding employers' responsibilities to notify in advance, act with caution, and offer alternative job opportunities. Even with the simultaneous presence of human and automated labor, significant transformations in the dynamics of employer-employee relationships are anticipated, along with changes to the structure of Trade Unions and the methods of collective negotiation. Worries regarding employee privacy and the use of AI systems for hiring or monitoring continue to be a controversial topic, and in the absence of proper regulations, could lead to unwarranted infringements on privacy. The consequences of artificial intelligence on labor and employment law are briefly covered in this research paper, which also suggests practical and tangible changes to facilitate a seamless transition to an AI-enabled workplace. In order to guarantee human control and supervision over the collective bargaining process, it suggests amending the definitions of employer and employee and adding a provision. Additionally, it suggests imposing a responsibility of restraint on the employer and introducing safeguards to protect workers from being arbitrarily fired for technological reasons. In line with recent advancements in other jurisdictions, it also suggests legislative changes to regulate the use of AI systems in hiring by employers.

Deep learning has rapidly transformed industries, introducing significant legal and ethical challenges. This paper explores the evolving legal landscape surrounding deep learning, including intellectual property rights, data privacy, algorithmic accountability, and liability. It examines existing regulations, emerging legal frameworks, and their implications for researchers, businesses, and policymakers. The paper concludes with recommendations for legal adaptations that can support innovation while ensuring ethical and lawful deployment of deep learning technologies.

Social media has significantly transformed the way information is shared and consumed, particularly among younger generations who turn to these platforms for solutions to various personal issues. Among the growing number of content creators are social media influencers in the financial sector, known as "finfluencers." These individuals, with substantial followings on platforms like YouTube and Instagram, offer investment advice, promote financial products, and sometimes provide specific investment recommendations. The rise of finfluencers has established a new dynamic between financial institutions and consumers, positioning them as intermediaries who provide accessible and engaging content on financial topics. For many investors, especially younger ones, social media has become the primary source of information about personal finance and investment strategies. While this has made financial education more widely available, it also raises concerns regarding the authenticity of the advice provided and the potential risks involved. Since the advice from finfluencers is often unregulated and their expertise varies, there is a significant risk of misleading novice investors. This research paper investigates the role of finfluencers in the investment decision-making process, with a focus on the adequacy of existing regulatory frameworks. Given the growing influence of finfluencers, there is a clear need for stricter regulations to protect retail investors from potentially harmful or unqualified financial advice.

The proliferation of e-commerce platforms has revolutionized the retail landscape, offering unparalleled convenience to consumers. However, this growth has been accompanied by a surge in false advertising practices that mislead consumers and undermine trust in digital marketplaces. This study aims to investigate consumer awareness of false advertising in the e-commerce sector and evaluate the effectiveness of legal redress mechanisms in addressing such issues. By employing a mixed-method approach, the research collects primary data through surveys and interviews with e-commerce users, supplemented by a review of legal frameworks and documented cases. The study seeks to identify common forms of false or misleading advertisement, assess consumer awareness of their rights, and analyse the efficacy of existing legal protections. Preliminary findings are expected to reveal gaps in consumer knowledge and challenges in the enforcement of advertising standards. The research will culminate in actionable recommendations for enhancing consumer education, strengthening legal accountability, and fostering ethical advertising practices within the e-commerce ecosystem. This work aims to contribute to the broader discourse on consumer rights and corporate responsibility in the digital age.

This study looks at how young Indians view the fundamental rights and obligations set forth in the Indian Constitution. With an emphasis on education, sociopolitical involvement, and media influence, it investigates their comprehension, attitudes, and practical execution of these rights and obligations. It seeks to understand the awareness, importance, and practical application of these rights and duties among young people, who represent the future of the nation. The study also discusses the discrepancies between theoretical understanding and real-world application, specifically in relation to civic duty, rights protection, and striking a balance between personal liberties and social responsibility. The findings aim to provide insights into how young individuals connect with their rights and duties, as well as how this understanding shapes their active participation in democratic processes and social development. By shedding light on how young individuals participate in democratic processes and engage with constitutional ideals, the results hope to help future generations develop a deeper sense of civic duty and awareness. The survey was conducted from January 4th,2025, to January 30th,2025, among individuals in the district of Thane who were 18 years of age or older. 170 replies in all were gathered and examined by the investigator. The results of the study will help future scholars and other interested parties raise awareness of and educate Indian children and youth about patriotic values.

Bhawari Devi, in 1992 was gang raped by five men as she tried to prevent a child marriage. This case opened a new avenue for the females who otherwise used to keep mum on the cases of harassment against them many a times even of sexual nature. A female employee would be denied promotion as she denied sexual favour to her boss. Many a times, some female employees would face embarrassment when their colleague would make a sexually coloured remarks on them. Many such events went unheard and women suffered in silence. Vishaka guidelines drafted after Bhawari devi case and which later got a face of an act as Sexual Harassment of women at workplace (Prevention, prohibition and redressal) Act, 2013 was a welcome change for women like a savior in times of difficulties. Many cases have been addressed under this act but still the many cases have not been reported or many have not been resolved for years together. Also, another aspect to the law is the reports have come about women taking undue advantage of the provisions in the case and reporting cases against individuals with ‘malicious intentions’. This paper explores whether employees are aware about the act, provisions in the act as well as punishment against malicious or false complaints.

The digital marketplace has revolutionized consumer experiences, but with this transformation comes a hidden menace—"Dark Patterns." These deceptive design tactics in online advertising manipulate consumer behavior, making it difficult for users to make informed decisions. From misleading urgency countdowns and forced subscriptions to hidden fees and sneaky pre-checked boxes, dark patterns subtly push consumers into choices they might not otherwise make. While these tactics benefit businesses, they pose serious threats to consumer rights, financial security, and privacy. This research delves into the awareness levels of Indian consumers regarding dark patterns, their experiences with deceptive online advertising, and the legal and regulatory challenges in India. To assess the real-world impact of dark patterns, a structured survey was conducted to collect first-hand insights from Indian consumers. The results reveal that a significant majority of users remain unaware of the existence of dark patterns, despite being subjected to them frequently. Many consumers unknowingly fall into traps, such as auto-renewing subscriptions, false scarcity messages, and disguised ads that appear as genuine content. The psychological impact of these manipulative tactics creates frustration, financial losses, and erodes trust in digital platforms. Interestingly, younger consumers, who are more tech-savvy, tend to be more aware of dark patterns but still struggle to avoid them due to the overwhelming nature of digital interfaces. A deep dive into India’s legal and regulatory framework reveals that, while consumer protection laws exist, they do not explicitly address dark patterns in digital advertising. The Consumer Protection Act, 2019, the Information Technology Rules, 2021, and the Advertising Standards Council of India (ASCI) guidelines aim to curb unfair trade practices but lack direct provisions against manipulative UI designs. This regulatory blind spot allows businesses to exploit digital loopholes, making enforcement difficult. Moreover, the lack of awareness among consumers and limited legal precedents make it challenging to hold companies accountable for deceptive practices. Given the growing dominance of digital commerce in India, there is an urgent need for regulatory intervention, stronger enforcement mechanisms, and consumer education initiatives. This study highlights the necessity of stringent legal reforms that clearly define and prohibit dark patterns, ensuring businesses adhere to ethical advertising standards. Additionally, empowering consumers with knowledge about deceptive tactics can equip them to make more informed choices, thereby reducing their susceptibility to manipulative strategies. As online advertising continues to evolve, the battle between ethical commerce and deceptive manipulation intensifies. Addressing dark patterns is not just about regulating digital marketing; it is about restoring consumer trust, promoting fair trade practices, and safeguarding digital rights. This research aims to contribute to this mission by shedding light on deceptive advertising tactics, pushing for legal clarity, and advocating for a more transparent and consumer-friendly digital ecosystem in India.

Social media platforms are gaining more influence on public opinion, privacy and democracy, and regulation of social media platforms has become increasingly urgent. This research examines the existing frameworks of social media platform regulation and aims to find a model of regulation that can better protect citizens while strengthening technological development. The study considers the need for regulation to overcome problematic content, punish indelicate user conduct, and safeguard freedom of expression while proposing a regulatory framework that spans regulatory mechanisms and identifies gaps in current regulatory methods.

E-commerce is a method of conducting business electronically rather than through traditional physical means. This includes all internet-based retail activities such as purchasing goods, receiving services, delivery, payment facilitation, and supply chain and service management. Get to know about the E-Commerce Laws and Regulations in India. Government initiatives such as Startup India, Digital India, the allocation of funds for the BharatNet Project, the promotion of a “cashless economy,” and the launch of the Unified Payment Interface by the RBI and the National Payment Corporation of India have all contributed to the country’s e- commerce sector’s growth and success. Hence, it is very important that this new platform known as e-commerce has to be governed and regulated by laws which will ensure that the consumer is protected while entering into e-commerce business.