This research paper examines the integration of green accounting practices into product lifecycle costing (PLC) within the Fast-Moving Consumer Goods (FMCG) sector in India. Amidst escalating environmental regulations and consumer demand for sustainability, green accounting—encompassing the monetization of environmental costs and benefits—offers a transformative lens for PLC, which traditionally focuses on financial metrics across a product's lifecycle stages. Drawing from secondary data, case studies, and policy analyses, the study highlights cost efficiencies, regulatory compliance, and sustainability gains in Indian FMCG firms like Hindustan Unilever (HUL) and ITC. Findings reveal potential reductions in lifecycle costs by 10-20% through eco-efficient practices, though challenges like implementation costs persist. Recommendations advocate for standardized frameworks and technological integration to foster broader adoption.

The growing emphasis on sustainable development has increased the need for financial systems that support environmentally responsible initiatives. Green finance plays a vital role in directing funds toward projects that contribute to environmental protection and long-term economic stability. In this context, Artificial Intelligence (AI) has emerged as a significant technological tool that enhances decision-making, improves risk analysis, and increases transparency in green finance and investment processes. This study explores the application of AI-based innovations in green finance, focusing on areas such as ESG evaluation, climate risk assessment, investment optimization, and sustainability impact measurement. The findings suggest that AI can effectively strengthen sustainable investment practices, although challenges related to data quality, ethical concerns, and regulatory limitations must be addressed to ensure responsible implementation.

This study provides a comprehensive review of eco-friendly technologies, highlighting their benefits, challenges, and potential for sustainable development. The study critically evaluates the environmental, economic, and social dimensions of these technologies and examines their contribution toward achieving the United Nations Sustainable Development Goals (SDGs). Challenges, barriers to adoption, and policy implications are discussed, and future research directions are identified. The review aims to provide valuable insights for researchers, policymakers, and practitioners seeking to advance sustainable development through technological innovation. Our analysis reveals that eco-friendly technologies can significantly reduce environmental impacts while promoting economic growth and social development.

This study explores the impact of Artificial Intelligence (AI) on digital marketing through a mixed-methods approach, combining literature review and survey analysis. The research investigates the applications, benefits, challenges, and limitations of AI and Machine Learning (ML) in digital marketing, aiming to provide insights for marketers. Data is collected through an online survey distributed to digital marketers in Coimbatore, supplemented by secondary sources such as academic papers and industry reports. Findings reveal key applications of AI and ML in digital marketing, highlighting their potential to enhance personalization, efficiency, and decision-making. However, challenges including response bias and limited generalizability are acknowledged. Ethical considerations are addressed, ensuring participant privacy and informed consent. The study contributes to understanding the evolving relationship between AI and digital marketing, offering implications for practitioners and avenues for future research.

Artificial Intelligence (AI) is rapidly transforming Human Resource Management (HRM), particularly in recruitment and selection processes that are critical to workforce quality and organizational performance. Traditional hiring methods often face challenges such as inefficiency, human bias, high costs, and lengthy decision-making cycles. To address these issues, organizations are increasingly adopting AI-driven tools, including automated resume screening systems, chatbots, predictive analytics, and AI-based interview assessment technologies. These tools aim to streamline recruitment processes, enhance decision accuracy, and reduce administrative burdens. This study examines the impact of AI on recruitment and selection practices, highlighting its advantages, limitations, and stakeholder perceptions. The findings indicate that AI significantly improves recruitment efficiency by increasing speed, consistency, and objectivity while minimizing subjective bias. However, concerns related to ethical implications, algorithm transparency, data privacy, and potential algorithmic bias remain significant challenges. The study concludes that although AI offers substantial benefits in modernizing recruitment, its optimal application lies in a hybrid Human–AI collaboration model that integrates technological efficiency with human judgment to ensure fairness, accountability, and informed hiring decisions.

This research paper explores the critical relationship between Sustainable Urban Design (SUD), environmental sustainability, and public health and wellbeing, using a qualitative approach based on secondary data analysis. Rapid urbanization has intensified environmental degradation and public health challenges, making sustainable urban planning essential for healthy and resilient cities. This study synthesizes existing literature, global case studies, and policy reports to examine how green infrastructure, walkability, biophilic design, and resource-efficient urban systems contribute to improved physical and mental health outcomes. The findings indicate that sustainable urban design significantly enhances air and water quality, reduces noise and heat stress, promotes physical activity, and strengthens social cohesion, thereby improving overall wellbeing. The study highlights the role of SUD in achieving the triple bottom line of sustainability — environmental protection, social wellbeing, and economic viability — contributing directly to Sustainable Development Goals (SDGs) 3, 11, and 13. The paper concludes that integrating sustainability principles into urban planning is essential for fostering long-term human welfare and environmental resilience.

In the rapidly evolving landscape of e-commerce, marketing plays a pivotal role in driving business growth, enhancing customer engagement, and fostering brand loyalty. This paper examines the multifaceted role of marketing in e-commerce, exploring strategies such as digital advertising, social media marketing, content marketing, and personalization. It analyzes how marketing techniques influence consumer behavior, optimize sales funnels, and contribute to the overall success of e-commerce platforms. The study also highlights emerging trends and challenges, offering insights into how businesses can leverage marketing to stay competitive in the digital marketplace.

Green finance plays a vital role in promoting environmental sustainability by directing funds toward eco-friendly projects and low-carbon development. Financial instruments such as green bonds, green loans, and ESG-linked investments support initiatives that reduce carbon emissions, improve resource efficiency, and encourage sustainable practices. Growing concern about climate change has increased investor interest in projects aligned with environmental goals. Green loans offer favorable financing terms for activities that generate clear environmental benefits, while green bonds ensure transparency and accountability in the use of funds. ESG-linked investments assess environmental, social, and governance factors to manage long-term risks and returns effectively. In India, the government’s commitment to achieving net-zero emissions by 2070, along with regulatory support and bond issuance, has accelerated the growth of sustainable finance. This trend is especially visible in renewable energy, clean transportation, and energy-efficient sectors. The study examines the growth, sectoral distribution, challenges, and regulatory framework of green finance in India and suggests measures to strengthen its role in achieving sustainable development goals.

This research study examines the critical role of green financing in supporting India’s transition toward a sustainable and low-carbon energy system. It focuses on how coordinated efforts in grid modernization, energy storage development, policy stabilization, affordable financing, and workforce training can strengthen the overall green finance ecosystem. The study analyses the challenges faced by policymakers, financial institutions, and project developers, particularly in areas such as high capital costs, financing risks, and limited investor confidence. The findings reveal that the standardization of green bonds, clear eligibility guidelines, reliable monitoring mechanisms, and strong disclosure practices are essential for building credibility and reducing the risk of greenwashing. Investor education and stable government policies further encourage participation and long-term investment in sustainable projects. The study also highlights the importance of innovative instruments such as blended finance, sustainability-linked loans, guarantees, and credit enhancement tools to attract private capital. Based on the analysis, this research study provides practical recommendations for regulators, financial institutions, and government agencies. These include strengthening regulatory frameworks, improving transparency, expanding awareness programs, supporting digital reporting tools, and encouraging public–private partnerships. Overall, the study emphasizes that a coordinated, transparent, and inclusive approach to green finance can significantly accelerate India’s sustainable energy transition and promote long-term economic resilience.

Green banking has emerged as a crucial approach in promoting environmental sustainability within the banking sector. It refers to the adoption of eco-friendly policies, digital banking tools, and sustainable financing that help reduce carbon footprints and encourage responsible banking behaviour. This research paper examines customer awareness, perceptions, and adoption of green banking practices. It also explores the factors influencing customer acceptance, the challenges encountered, and the steps banks can take to enhance the adoption of green banking services. The findings indicate that although customers increasingly use digital banking services, their awareness of “green banking” as a concept remains moderate. Improved education, incentives, and communication strategies can significantly enhance adoption levels.

This study examines how waste management and the growth of the green economy in Mumbai and Pune are aided by artificial intelligence (Al). It tackles urban issues like growing waste, inadequate segregation, and strained infrastructure. The study examines the use, preparedness, advantages, and constraints of Al in both cities using secondary data. The results demonstrate how Al enhances environmental sustainability, minimizes emissions, optimizes collection, and improves waste segregation.

This study looks at how artificial intelligence (AI) can help advance environmentally friendly technologies and foster the growth of a green economy. It demonstrates how AI-based tools like data analytics, automation, and predictive modeling improve resource management, boost energy efficiency, and lower waste and carbon emissions in a variety of industries, including smart cities, transportation, agriculture, renewable energy, and waste management. AI's role in green innovation, sustainable infrastructure, and environmental monitoring is also covered in the study. It also discusses new issues surrounding the environmental impact of AI, stressing the significance of "Green AI" and responsible governance. According to the research, integrating AI effectively can boost environmental protection and sustainable development while preserving economic growth.

Paperless economy pertains to an economy that makes use of digital documentation, electronic payments, and virtual communication rather than paper-based processes. The increasing adoption of digital platforms not only promotes sustainable development but also reduces deforestation, pollution, and greenhouse gases. As technology usage is on the rise, the government, banks, institutions, as well as individuals, are progressively adopting digital methods for documentation and transactions. This research paper focuses on how paperless processes can aid in the conservation of the environment through the reduction of paper usage and the facilitation of efficient and effective economic transactions. This paper will specifically look at how the various digital systems such as e-governments, online banking, digital documentation, cloud storage, and electronic communication can create a greener future for all of humanity. This paper will also look at the economic and societal benefits of going green and paperless. At the same time, the paper highlights key challenges such as digital literacy gaps, cyber-security risks, technological dependency, infrastructure requirements, and resistance to change. It emphasizes the need for awareness programs, supportive government policies, capacity building, and secure digital frameworks to successfully implement a paperless economy in society. Overall, the study suggests that a gradual and inclusive transition toward digitalization can significantly contribute to environmental sustainability and long-term economic growth.