The rapid rise of short-form video platforms such as Instagram Reels and YouTube Shorts has transformed the landscape of digital brand communication. This study explores how short-form video content contributes to the development of brand awareness among young consumers. A quantitative approach was adopted using a structured questionnaire administered to 150 respondents aged 18–30. The findings indicate that short-form videos are strongly associated with brand awareness, brand recall, and brand recognition. Creativity, frequency of exposure, and authenticity emerged as significant elements that enhance the effectiveness of short-form video marketing. The study establishes that short-form video content is a strategic communication tool capable of strengthening brand presence in a competitive digital environment.

Purpose: To project contributions of Vishwa Guru Krishna Kripamoorthy Shri Shri Shrimad A. C. Bhaktivedant Swami Prabhupad - the Spiritual Ambassador of Bharat (India) in the field of spirituality, so as to attract talented younger generation to the spirituality, which is badly needed for the youth to handle their stressful life in technological age. Scope: Srila Prabhupad had published 6852 publications including letters, however, for the detailed analysis the scope of present study is limited to only 107 books written by him. Objective: To develop scientometric portrait of the Vishwa Guru, Spiritual Ambassador of Bharat (India) - Srila Prabhupad. Methodology & Approach : Methodology given by Sen and Gan (1990), Lancaster (1991), Lydesdraff (1995), Dodse (2000) and Sangam (2010) was used, calculated collaboration co-efficient, productivity co-efficient, fifty percentile age, productivity life, etc. Findings: Productivity age of Prabhupad was 43 years, on an average he wrote 2.48 books per year, his productivity life began at the chronological age of 39 years, was highly productive at the productivity age of 41 & chronological age of 79 years. His productivity co-efficient was 1: 1.1, at the productivity age of 39 years and chronological age of 77 years he attained fifty percentile age. Practical Applications & Significance : Scientometric portrait is useful to distinguish leading intellectuals in the particular field, inspire others and mentor those who are committed for scientific advancement, hence such studies work as model for developing scientometric portrait of scholars from any discipline. knowledge of spirituality is concerned about our values in society & organizations & how these values influence managerial decision making. As spiritual people like Prabhupad have positive relationships, self-esteem, more optimistic. They teach us how to deal with stress, be patient, sense of peace, forgiveness, etc., which is badly needed for the youth to handle their stressful life in technological age.