About Journal
Educreator Research Journal is a peer-reviewed, open-access journal published in the English/Hindi/Marathi/Sanskrit– language, provides an international forum for the promotes original academic research in
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Agricultural Sciences, Animal/ Veterinary Sciences, Archeology, Astrobiology, Biochemistry, Biodiversity and Conservation, Bioinformatics, Biological Sciences, Biology, Biotechnology, Developmental Biology, Ecology, Entomology, Environmental Science, Evolutionary Biology, Genetics, Histology, Zoology.
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Physical, Chemical Sciences & Engineering:
Chemical Engineering, Computer Science, Earth and Planetary Science, Energy, Engineering & Technology, Engineering Sciences, Engineering, Information Technology, Material Science, Mathematical and Statistical Sciences, Mathematics, Physical Sciences, Physics and Astronomy.
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Arts and Humanities, Business Management, Decision Science, Economics, Education, English Literature, Finance, Hindi Literature, History, Hotel Management, Law, Linguistics and Languages, Management, Physical Education, Political Science, Psychology, Religion Studies, Sanakrit Literature, Tourism
Recently Published Articles
Original Research Journal
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April 30, 2026
41 Downloads
A LEGAL ANALYSIS OF TECHNOLOGY: THE INDIAN CONTEXT
Dr. Archana Ashok Khandwe & Mr. Jeet Shah
DOI : 10.5281/erj.20136509
Abstract
Certificate
The integration of technology into governance, commerce, and communication has significantly transformed the legal landscape in India. Technological advancements such as artificial intelligence, digital payments, social media, and data-driven systems have improved efficiency and accessibility but have also created legal, ethical, and regulatory challenges, particularly concerning privacy, security, and accountability.
India has addressed these challenges through laws such as the Information Technology Act, 2000, the Digital Personal Data Protection Act, 2023, and intermediary regulations. The judiciary has also played a crucial role, especially by recognizing privacy as a fundamental right and protecting freedom of expression in the digital environment.
However, challenges such as regulatory gaps, enforcement limitations, jurisdictional issues, and rapid technological growth continue to create legal uncertainty. This research examines the legal implications of technological advancement in India, evaluates existing frameworks, identifies deficiencies, and suggests reforms. The study highlights the need for a balanced legal framework that promotes innovation while ensuring protection of fundamental rights and constitutional values.
Original Research Journal
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April 30, 2026
39 Downloads
A Comparative Study of the Factor Influencing Buying Behaviour of Gen Z and Gen X with Special Reference to Organic Products
Ms. Florency D’souza
DOI : 10.5281/erj.20137467
Abstract
Certificate
Researchers and marketers are paying close attention to the increasing demand for organic products, especially when it comes to comprehending how consumer behaviour varies by the two generations. The purpose of this study is to compare the variables affecting Generation Z and Generation X's purchasing decisions, with a focus on organic goods. The study looks at important factors such price sensitivity, brand trust, product availability, environmental concern and health consciousness. The results show that Gen Z and Gen X customers have quite different buying behaviour and preferences and reasons for making purchases. Gen X tends to prioritize health benefits, environmental concern and are more price sensitive whereas Gen Z priorities, brand trust, environment concerns as well as accessibility and the availability of organic products.
Original Research Journal
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April 30, 2026
40 Downloads
World Economic Forum: Source the Development of Indian Economy
Prof. Dr. Jagannath Khemnar
DOI : 10.5281/erj.20137548
Abstract
Certificate
The World Economic Forum is an international institution that convenes political leaders, business executives, policymakers, and representatives of civil society to discuss global economic, political, and social issues. It is non-profit organisation and established by Klaus Schwab in 1987. Davos is very popular a place where economic and political leaders met to exchange views on the direction of the world economy. The Theme of WEF 2025: "Collaboration for the Intelligent Age. The World Economic Forum (WEF) is an international organization headquartered in Geneva, Switzerland, that brings together individuals and political and business leaders each year to discuss significant issues that impact the global economy. The Forum strives in all its efforts to demonstrate entrepreneurship in the global public interest while upholding the highest standards of governance. Moral and intellectual integrity is at the heart of everything it does. Activities are shaped by a unique institutional culture founded on the stakeholder theory, which asserts that an organization is accountable to all parts of society. This paper is thrown the light on the contribution of World Economic Forum in Indian Economy.
Original Research Journal
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April 30, 2026
78 Downloads
CROSS BORDER DIGITAL TRADE WITH SPECIAL REFERNCE TO INDIA & US
Mr. Ravindra Vyankat Kochale
DOI : 10.5281/erj.20176647
Abstract
Certificate
Global business management has experienced dramatic transformation with the expedited evolution of electronic payment facilities and growth in cross-border business. Global trade previously relied heavily on conventional banking networks, which were not just time-consuming but also costly and less accessible. Fintech facilities, blockchain technology, and mobile payment applications have transformed digital payments into an integral force behind global commerce. This paper examines the role of electronic payment systems in the development of cross-border trade and how the technologies have put across a new paradigm in international business administration with special reference to India and US. It aims to highlight opportunities, challenges, and strategic implications of implementing digital payment in overseas markets. Systematic review of literature and secondary data analysis were employed to evaluate global trade flows, fintech adoption patterns, and regulatory problems. Comparative analysis between developed and emerging economies has been presented to understand the different impacts of digital payment solutions. Results show that electronic payments enhance efficiency in international trade since they reduce transaction costs, improve speed, and increase transparency.
They also result in higher financial inclusion as SMEs are enabled to participate in global trade. However, regulatory variance, cybersecurity threats, and interoperability issues remain significant impediments. Digital payments are an innovation catalyst for cross-border business management, transforming supply chain efficiency, consumer trust, and cross-border competitiveness. Policy makers and enterprises must collaborate to combat challenges, synchronize rules, and embrace innovation to unlock the full potential of digital payments in cross-border trade.
Original Research Journal
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April 30, 2026
37 Downloads
SIMPLIFICATION OF INDIRECT TAXES THROUGH TECHNOLOGY - A CASE STUDY OF GST
Dr. Sunil Kadam & Madhuri Singh
DOI : 10.5281/erj.20176142
Abstract
Certificate
Goods and Services Tax have been introduced and implemented to reduce the complexities and challenges present in the traditional indirect taxes regime. Majority of the old indirect taxes have been subsumed by GST making the experience happier for the taxpayers. But alone this was not sufficient to make the journey of GST comfortable and hassle-free, the government is gradually moving towards technology and automation in this field to make the indirect taxes system seamless and flawless so that the taxpayers don’t have to worry about the filing of GST and at the same time maximum compliance is assured and ensured on their part. In this research paper, we will understand that the technology and software have helped in simplifying the indirect taxes system as compared to older system.
Original Research Journal
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April 30, 2026
39 Downloads
THE GIG ECONOMY AND THE FUTURE OF WORK: TRANSFORMING LABOUR MARKETS IN THE DIGITAL AGE
Ms. Supriya Nair
DOI : 10.5281/erj.20178534
Abstract
Certificate
The gig economy's growth indicates a significant shift in the modern-day nature of work, employment relationships, and labor market dynamics. Through a thorough review of a range of recent academic literature, industry reports, policy documents, and empirical studies, this research paper analyzes the gig economy's numerous aspects and its implications for the type of employment in the future. Increased flexibility and business opportunities combine with major concerns regarding worker rights, social protection, and income protection in this ever-changing atmosphere, based on the report. The platformization of work, the blurring of traditional employment boundaries and growing tension between innovation and protecting employees belong to the major trends stated in the research.
Original Research Journal
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April 30, 2026
34 Downloads
ARTIFICIAL INTELLIGENCE, PERSONALIZATION, AND CONSUMER BUYING BEHAVIOUR IN DIGITAL RETAIL: A CONCEPTUAL AND EMPIRICAL STUDY WITH SPECIAL REFERENCE TO ONLINE CLOTHING
Dr.(Mrs.) Anaya Aditya Markandeya & Ms. Ananya Gon
DOI : 10.5281/erj.20136027
Abstract
Certificate
Artificial intelligence (AI) has become a transformative force in digital retail, fundamentally reshaping how consumers discover, evaluate, and purchase products. AI-powered recommendation engines, predictive analytics, conversational interfaces, and virtual assistance systems increasingly curate personalized shopping journeys. While such technologies enhance convenience, relevance, and engagement, they also raise concerns regarding privacy, trust, and algorithmic influence.
This study integrates a conceptual framework with empirical evidence for online clothing shoppers in India. Drawing upon the Technology Acceptance Model (TAM) and the Stimulus–Organism– Response (SOR) paradigm, the research examines how AI-driven personalization influences purchase intention and impulse buying through perceived relevance, trust, emotional engagement, and convenience. Findings indicate that approximately half of respondents have made purchases due to algorithmic recommendations, despite limited awareness of AI’s role in shaping these suggestions. However, perceived irrelevance and ethical concerns remain significant barriers to trust.
The study highlights AI’s dual role as both a commercial value creator and a potential ethical risk. Managerial implications emphasize the need for transparent, explainable, and consumer-centric AI implementation strategies.